The Best Places to Buy Women’s Swimsuits Online

When it comes to women’s swimwear shopping, the more options you have at your fingertips, the better, getting the perfect suit can be a challenge, especially if trying on swimsuits isn’t your idea of a good time.

If you are someone who has trouble finding the right bathing suit for your needs, we have rounded up the best retail and online stores to help you get a great design.

Whether you want something sexy for poolside, full coverage, or an option that works well for swimming, we have found the best places to get bikinis, tankinis, one-piece styles, rash guards, and even women’s board shorts.

Everything But Water

Everything But Water swimsuits

Everything But Water have a fantastic range of swimwear, their site list around 100 designers and brands. Within their extensive collection of suits, there is indeed something for every woman regardless of body type.

Their website is excellent because it allows you to search on different things like the type of coverage you want, or options for a fuller bust. Everything But Water also offers a quick and easy-to-use “fit guide” that can help narrow down your choices based on information that you enter.

Don’t forget to check out their enormous selection of beach accessories as well.

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Jolyn swimwear

Jolyn was founded in 2010 by a lifeguard who wanted to design better options in functional and performance swimwear. If you are a serious swimmer and need a suit that won’t let you down, Jolyn is the site to check out.

Don’t worry, though, just because they are functional doesn’t mean that they aren’t cute. Jolyn has a great selection of colors and prints in high-quality fabrics that stay put when you are swimming. The bottoms are double-lined, which helps everything stay in place and will keep you feeling comfortable.

These styles are made in America and have a reputation for lasting a long time.

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Hapari tankini

Hapari specializes in modest swimwear designs and is an especially great site to find pretty tankini options. Tankinis are the longer tank top style that often has a bra built right in.

Hapari’s other designs also have beautiful prints made from high-quality fabric, with most including body-shaping features. It is an excellent brand if you are looking for a little bit of coverage and want to feel good in your swimwear.  They also have a line of rash guards, swim cover-ups, and super functional beach totes.

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Swimsuits For All

Swimsuits For All

Swimsuits For All is a company that is doing quite a lot in the body positivity space, primarily through their marketing. As the name suggests, Swimsuits for All have styles in a wide range of sizes from 4-34. Their swimwear is known for its high-quality construction, expert fit, and fun designs.

They also offer chlorine-resistant options if you are wearing them for actually swimming in a pool. You may also want to check out their large selection of swim dresses in gorgeous prints and flattering styles.

Available from 

Bare Necessities

Bare Necessities swimwear

If you are looking for styles that will give you a lot of support, a great place to find a fantastic number of bra-sized swimwear is Bare Necessities. They have some of the best brands that are known for providing a perfect fit like Freya, Fantasie, Panache, and Pour Moi.  They also offer a wide selection of slimming swimwear that includes features like tummy-smoothing, torso trimming, and curve control.

*If you have had trouble with swimwear fitting correctly in the past, it is well worth checking out bra-sized options. They are a little more expensive, but they help make it easier to move around comfortably, they are usually quite secure, and you will look and feel better in them.

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Swim Outlet

Swim Outlet has a vast selection of swimwear available. They have fashion and athletic designs, and less common options like maternity bathing suits, unitards, board shorts, and rash guards.

Swim Outlet’s selection is massive, and you can get other items like men’s and kids’ swimwear and gear, they are especially useful for things like swim goggles, swim caps, lifeguard gear, items for water aerobics. The prices are very reasonable, and they have fast and cheap shipping.

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Amazon swimwear

A surprisingly good place to find decent, inexpensive swimwear is at Amazon. Some of the styles can be a little flimsy, but if you are careful, there are some hidden gems that you can find, including the Cocoship Retro 50s Suit, the Tempt Me two-piece, and the super popular Tempt Me one piece.


Athleta swimwear

If you are an athletic woman, you probably already know that Athleta is an excellent place to get decent performance apparel that is well made and well designed. You may not have noticed their swimwear, but it is worth checking out.

Athletic women love this brand because the clothes are cut and designed to fit real bodies. Athleta has lots of styles of tops and bottoms that are perfect for any body type.

Available from Athleta


H&M swimsuit

H&M has swimsuits for lots of different types of sizes and figures, and they are using a more inclusive range of women to model their clothes, which is refreshing coming from a brand like H&M.

Most of their styles are classic colors and prints in flattering silhouettes. The prices are generally very affordable.

Available from H&M


BooHoo is a fantastic place to find a have a massive selection of all kinds of styles that look amazing, and that aren’t very expensive at all. The designs do tend to swing towards the sexy, more trendy designs, with a good range of curvy options.

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Aerie swimsuits

Everyone loves that Aerie is strong on body positivity and inclusiveness, which is a great message for a brand that markets towards a younger audience.

Aerie suits are pretty and relatively inexpensive, with the designs being modern and fashionable. A lot of the styles include features like tie backs, adjustable straps, and removable pads so that you can adjust the fit a little bit.

Available from Aerie


Asos swimsuit

Another budget-conscious store worth considering if you are on the hunt for a new style is ASOS. They cater to all body types with options for petite, curvy, and tall, as well as a sizeable active-wear selection.  They offer every kind of style you can imagine, including bikinis, tankinis, one-piece bathing suits, and cover-ups.

ASOS also has a vast range of large bust friendly swimwear, if you are looking for a little more support. If you are ordering online, be careful about their sizing as it is a bit unreliable. They do have free shipping and returns if you run into trouble.

Available from ASOS

J Crew

J Crew bathing suit

J Crew has some beautiful swimsuits with a unique retro vibe to some of their styles. J Crew is particularly good at making cute prints and patterned styles with good options for mixing and matching tops and bottoms.

The designs also tend to be quite flattering on any body type; it helps that they offer relatively extensive sizing options, including curvy, DD+, and long torso one-pieces.

Available from J Crew


Land’s End

Lands' End swimwear

Land’s End may not be the place that you would first think of to get a flattering, stylish suit, but some of their styles are very functional and look great on most body types. The critical features of Land’s End styles are reinforced materials, sized bra cups, and stay-put straps.

They also have a lot of options for full coverage, as well as a great selection of rash guards, swim skirts, and swim t-shirts if you want extra sun protection.

Available from Land’s End


Mott50 rashguards

It is so important to protect yourself from the sun, and an easy way to do that is to add a little bit more coverage to your swimwear. You can find all kinds of excellent sun protective apparel from the brand Mott50.

Mott50 swimwear has 50+ UPF to protect you from UVA and UVB, so you can safely play out in the sun without having to use as much sunscreen. Mott50 styles come in bright, vibrant colors, with some amusing patterns that are especially great for kids.

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Target swimwear

Target is one of the best stores to easily find a wide range of beautiful suits that won’t break the bank but will keep you looking good and feeling great.

You can outfit your whole family here, and the women’s options have everything you need, including one/two pieces, tankinis, bikinis, with some mix and match options. Target also has free shipping and free returns.

Available from Target


Nordstrom bathsuit

Nordstrom is one of the best stores to find premium brands like L*Space, Red Carter, Rip Curl, and Seafolly that are not only high quality but are super stylish as well. Nordstrom offers bathing suits in every style from one-piece to bikinis to tankinis, and everything in between.

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Lulullemon swim wear

Lululemon has some cute styles if you need a design for water sports. Their bottoms are excellent if you want a bit more coverage, and the tops are cute, stylish, and very supportive.

Most of the Lululemon bathing suits are very athleisure wear influenced, so you could even wear some of the tops for yoga or working out if you feel like it.

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Swimsuit from Bloomingdale

Another place to find an excellent array of premium brands is Bloomingdales. They have classics brands like Miraclesuit and Tory Burch, as well as more fashion-forward options like Onia and L*Space.

Bloomingdales sell various mix and match possibilities and also have lots of bikinis that come as a set.

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JC Penny swimwear

JC Penney has styles for everyone, including swimsuits, swim trunks, and rash guards from some of the most popular brands going like Nike, Zeroxposur, Boutique+, Arizona, Speedo, and Adidas.

Their designs are generally reasonably priced and great for all kinds of different body types.

Available from JCPenny

TJ Maxx

TJ Maxx is a surprisingly good place to find brand-name swimwear at very low prices, especially if you are shopping online. They have brands like Seafolly, Kenneth Cole, Reebok, and L*Space. They offer a variety of styles for all shapes and sizes.

Available from TJ Maxx


Swimsuit available from Revolve

Revolve is worth checking if you love high-end designer styles that are fashion-forward and super cute. Revolve offers a lot of smaller, trendy brands that are sometimes hard to find in stores. Most of the designs are somewhat body-conscious, so it isn’t the best site if you are looking for full coverage. Orders usually ship for free within 2 or 3 days.

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 Voda Swim

If you’re small-busted, one brand you may want to have a look at is Voda Swim. They specialize in push-up swimwear that can increase the look of your bust one to two cup sizes. They can do this without underwire. Instead, they use pliant enhancer pushup pads that give you natural-looking cleavage.

The top sizes range from 32AAA to 34DD, and the bottoms sizes range from X.S. (size 0) to XL (size 10). Voda swimwear is a small company that makes its suits in the USA.

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Two toned summersalt bathing suit

A brand that has been getting a lot of buzz lately is Summersalt. They have some cute one-piece options that use flattering color blocking and built-in compression to help you look good and feel confident. Summersalt also have two pieces that are super cute as well.

A couple of their best styles to check out are the Sidestroke and the Swan Dive. These are functional styles that have built-in UPF 50+ protection and are designed to move around in, so you can swim and play without the fear of exposing more than you want to.

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Marie Davis
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