Ten of the Most Popular Backpack Brands for Kids


Kids always need backpacks, but buying a good quality backpack that will meet all of your requirements, as well as those of your kids, can be a little easier said than done. Here is a list of the most popular and the coolest backpack brands that feature stylish, comfortable, and sturdy backpacks that your preschoolers, kindergartners and school aged kids will love.

1. Herschel

The Herschel Supply Company have quickly become the go to backpack brand for many families. Their popularity has surged in recent years and you can find these distinctive looking backpacks all over the place. They have a number of different sizes and style of backpack that will suit kids of all sizes and ages that come in a wide range of beautiful patterns and colors.  Price $40-$300 Available through Herschel or check prices on Amazon.

2. Fjällräven Kanken Mini

These very popular, functional, and durable backpacks that were originally designed for Swedish school children in 1978 are one of the most fashionable brands going. The Kånken styles are made out of durable, lightweight Vinylon F, a water resistant fabric that softens with age and washes while actually becoming more robust as the fibers in the fabric tighten from use. This design has a large main compartment along with two side pockets and a zippered pocket in the front. The logo doubles as a reflector. They come in a rainbow of colors and are the perfect size for kids who need a small bag to carry belongings back and forth to school. Price $65, available through Fjallraven or check price on Amazon.

3. Jansport

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Jansport have been pumping out quality backpacks since 1967, so they know what they are doing. If you haven’t been lucky enough to own one of these bags yourself, you will definitely have known someone who has owned one of this ubiquitous brands products. Jansport has been stepping up their game in recent years with some new designs and unusual patterns (see picture). Available through Jansport $25- $50.

4. Under Armour Boys’ Storm Scrimmage Backpack

The Under Armour Boys’ Storm Scrimmage Backpack is the perfect size for elementary and middle school kids. It comes in a great variety of colors and patterns, and it looks super cool, so you know your kids will love it. It is good quality and will be able to withstand whatever your kids will put it through.

Available from Amazon

5. Obersee Kids Pre-School All-In-One Backpack with Cooler

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This very popular design features a front pocket that doubles as a lunch cooler so you don’t have to bother with a separate lunch bag. It’s pretty small, so not for kids older than kindergarten.

Price: $29.99 available online at Amazon.com.

6. Skip Hop ZOO Little Kid Backpack

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The Skip Hop Zoo line of backpacks are wildly popular for preschool kids. Their small size and colorful designs along with cute features like rainbow zippers make them a huge hit with very young kids. Price: $19.99 on Amazon.com

7. L.L.Bean

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L.L.Bean has long been synonymous with back to school backpacks, and they continue to produce high-quality products for students of all ages. Their backpacks are extremely durable, come in lots of different styles and colors, and will last your children for years. Their most popular models for younger kids are the Deluxe School Book Pack and the Junior Original Book Pack. Available through L.L. Bean.

8. Dakine Backpacks

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DaKine is known for their innovative gear for surfing, boarding, skiing, mountain biking, and other outdoor pursuits. They have a tonne of styles of backpacks with different sizes, their most famous being the Heli Pro. Dakine backpacks are durable, comfortable and very stylish. Check out their 101, Grom (very small) and Girls Prom Pack styles. Check pricing on Backcountry.com

9. Kipling’s Seoul Laptop Backpack

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This super cute Seoul Backpack is Kipling’s best-selling backpack. It comes with standard padded shoulder straps and is nylon with a nylon interior. You get a one year warranty with it, so if you have any trouble you can get a replacement. It also has a protective sleeve for those lucky kids who have laptops. Available through Amazon $80.

10. Pottery Barn

Pottery Barn has been the go to spot for many a parent in search of the best backpack for their little ones. What makes PB’s backpacks so good is that you can get them in four different sizes including a rolling style and a size for kids who are pre-k. They have so many different collections including lots of pretty styles, as well as a Heroes and Villains collection with Marvel and Star Wars characters. You can get most of the packs personalized with your child’s name for an additional $10. They are slightly pricey, but the quality is good and you will get more than a few years out of them. Price: $29.50-$74.5 at Pottery Barn Kids.